From the New York Times:

“An animal welfare group complained in an open letter today, that the MovieNight New Projector Appeal was exploiting the rights of young animals. Photographs of these animals, appearing sad and vulnerable, appeared in emails sent to subscribers to the MovieNight members list. Apparently, the intention had been to make members feel sympathy for the proprietors, and thereby make them cough up funds to aid in the purchase of a new projector.”

Hell. You think they look sad? You should have seen what our faces looked like when the projector wouldn’t come on! You’re lucky we didn’t include a picture of that.